About Us

About Us

Taf Toys Indonesia is brought to you by Coby haus Indonesia. As our mission aligned, Taf Toys Indonesia and Coby Haus Indonesia provide products that will support their learning journey. Founded in 1991, Taf Toys primary focus is to create a uniquely memorable line of developmental toys for babies that incorporate tons of love and excitement. Taf Toys are more than just toys for babies, they are direct channel of communication from our hearts to you and your baby.

We understand that choosing the right developmental toy for your child is a serious decision. Taf Toys’ wide range of products provides you with developmental toys that correspond to your baby’s age and that are challenging, fun and inspire the imagination. All of our toys are created with the intention to promote your baby’s emotional, cognitive and physical development during their first two years of growth.

We are also big music fans and strongly believe in the positive contributing factor that music has on a baby’s development. Music is commonly recognized as an ideal tool to sooth, entertain and even stimulate baby’s imagination. That’s why we have created such a wide variety of designs that incorporate diverse melodic styles such as as classical, jazz, rock, country and more.

All of our toys are designed using a multi-perspective approach that incorporates the viewpoint of the baby, the parents, and creative designers. In addition, we also utilize the perspectives of psychologists’ so as ensure we target, enhance, stimulate and allow your baby to flourish.

We fully understand that parents are looking for a toy that will excite and at the same time contain the relevant developmental challenge, as well as safety, quality and value. We also believe that the right toy can act as an essential building block in an infant’s development process.

Therefore, we incorporate unsurpassed safety and quality, developmental appropriateness, educational value and practicality into every single product we produce. Finally, as designers, we aim to create innovative toys that spark the imagination, emphasize basic shapes, colors and richness in form and function.


To be Indonesia’s leading company in toddler and kid industry.


  • PT Roswell Mitra Perkasa seeks to develop and provide safest products for toddler and kid that will support their learning journey.
  • We strive to grow our business with the same honesty and integrity we use to control our products.
  • At PT Roswell Mitra Perkasa, we’re not just committed to our products, we recognize our responsibility to parents and children in Indonesia – to better lives of our customers, our distributors and the community we serve

Taf Toys Goals

  • Tay Toys’ goal is to help baby in establishing a strong foundation for a healthy and happy developmental path.
  • Taf Toys are more than just toys for babies, they are direct channel of communication from our hearts to you and your baby.